When the Covid pandemic lockdown began in March 2020, Rakuten rapidly released a responsive web app for takeout ordering to drive business to local restaurants in the SF Bay Area.
This was closely followed in May by the release of the Rakuten Realtime Takeout responsive web app in Tokyo and Osaka. The iOS and Android apps were released in Japan in September, with enhanced features such as favorites, bonus rewards, and team ordering.
Working with product management and international marketing, design and engineering teams located in the US, Canada and Japan, I provided product designs for all apps, including push notifications and email templates. Post-launch work also included usability enhancements and additions of features and metadata.