At Overstock, one of my early projects was to lead the redesign of the product page to enable larger product images as part of the effort to increase purchase conversions and reduce bounce rates. This effort was not just a template redesign but a pilot project for modernizing the product development system, processes and teams in order to speed development and encourage experimentation.
I led a 5-day design sprint in San Francisco with the product team (including VP of Product, lead engineer, lead UX designer, visual designer and front-end developer) where we conducted competitive research, prioritized goals, requirements and features, and developed a working prototype.
As the project progressed, I maintained the product vision and worked with the team to implement the design. Outside of revenue gains since the project launch, the greater gains were changes in organization, processes, technologies and UX staffing as well as a redesign of the entire site that is still ongoing.
